{"id":4015,"date":"2014-06-06T12:13:44","date_gmt":"2014-06-06T17:13:44","guid":{"rendered":"http:\/\/crememag.co\/?p=4015"},"modified":"2014-06-06T12:13:44","modified_gmt":"2014-06-06T17:13:44","slug":"in-love-with-colors-with-our-campaign-for-lancome-lip-lover","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/youtube-en-en\/in-love-with-colors-with-our-campaign-for-lancome-lip-lover\/","title":{"rendered":"In love with colors with our campaign for Lanc\u00f4me Lip Lover"},"content":{"rendered":"

The team responsible of\u00a0Lanc\u00f4me<\/a> at L\u2019Ore\u0301al Canada approached us to organize a blogger outreach campaign to promote a new product : Lip Lover<\/a>.<\/p>\n

\"Lancome-Lip-Lover\"<\/a><\/p>\n

 <\/p>\n

<\/p>\n

We selected 10 beauty & fashion bloggers \/ vloggers<\/strong> across Canada. They were invited to make a\u00a0review of the product<\/a> including the Lip Lover video in their post, a promo code, and inviting their readers to participate in the contest in\u00a0LipLover.ca<\/a> microsite.<\/p>\n

 <\/p>\n

\"Screen<\/a><\/p>\n

The contest on the microsite\u00a0LipLover.ca<\/a> were promoted via banner ads…<\/a><\/p>\n

\"Screen<\/a><\/p>\n

…and sponsored tweets which generated 2 700 visits<\/strong> on the microsite and over 760 000 impressions<\/strong>.<\/p>\n

On social networks, this campaign generated over 120 shares<\/strong>:<\/p>\n

 <\/p>\n

\"Screen<\/a><\/p>\n

\"Screen<\/a><\/p>\n

\"Screen<\/a><\/p>\n

 <\/p>\n

\"Screen<\/a><\/p>\n

Bloggers appreciated the product\u2019s quality, its texture and the ease of application:<\/p>\n

“J\u2019ai particuli\u00e8rement aim\u00e9 que toutes ces couleurs aient une dur\u00e9e de plusieurs heures et que la couleur reste aussi vive qu\u2019\u00e0 l\u2019application” Le Cahier<\/b><\/em><\/p>\n

“The Lip Lover range provides colour (lipstick pigments), shine (non-sticky, silicone-infused oil formulation) and lipcare (eight-hour moisture). They are beautifully fragranced” Ella Pretty Blog <\/b><\/em><\/p>\n

“I love the applicator of the Lip Lovers. It has an elongated arrow shape and curved profile that precisely hugs lips\u2019 shape. They somehow manage to dispense the perfect amount of product so that you never have to double dip the wand.” Perilously Pale <\/b><\/em><\/p>\n

“Pour moi, les Lip Lovers ressemblent d\u00e9finitivement \u00e0 un gloss, mais la texture n’est pas aussi collante que la majorit\u00e9 des brillants \u00e0 l\u00e8vres que j’ai test\u00e9 dans le pass\u00e9, beaucoup moins que les Lipglass MAC.” Crystal Candy Make Up<\/b><\/em><\/p>\n

Their readers showed their love for the products and their wish to try it:<\/p>\n

\"Screen<\/a>\"Screen<\/a><\/p>\n

To conclude, this campaign was a success! Bloggers loved the products and were really involved in the campaign promoting their articles and videos much more than expected and receiving more than 23,000 views<\/strong>.<\/p>\n

Discover our special Pinterest board<\/a> about this campaign.<\/p>\n

To be connected with all the MIB news, do not hesitate to follow us on Facebook<\/a> and Twitter<\/a> !<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The team responsible of\u00a0Lanc\u00f4me at L\u2019Ore\u0301al Canada approached us to organize a blogger outreach campaign to promote a new product : Lip Lover.  <\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[1391],"tags":[],"acf":[],"yoast_head":"\nIn love with colors with our campaign for Lanc\u00f4me Lip Lover - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/youtube-en-en\/in-love-with-colors-with-our-campaign-for-lancome-lip-lover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In love with colors with our campaign for Lanc\u00f4me Lip Lover\" \/>\n<meta property=\"og:description\" content=\"The team responsible of\u00a0Lanc\u00f4me at L\u2019Ore\u0301al Canada approached us to organize a blogger outreach campaign to promote a new product : Lip Lover.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/youtube-en-en\/in-love-with-colors-with-our-campaign-for-lancome-lip-lover\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-06T17:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/Lancome-Lip-Lover-560x437.jpg\" \/>\n<meta name=\"author\" content=\"paulinehabert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"paulinehabert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/youtube-en-en\/in-love-with-colors-with-our-campaign-for-lancome-lip-lover\/\",\"url\":\"https:\/\/madein.co\/en\/youtube-en-en\/in-love-with-colors-with-our-campaign-for-lancome-lip-lover\/\",\"name\":\"In love with colors with our campaign for Lanc\u00f4me Lip Lover - 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