{"id":4178,"date":"2012-10-03T13:49:05","date_gmt":"2012-10-03T18:49:05","guid":{"rendered":"http:\/\/crememag.co\/?p=4178"},"modified":"2012-10-03T13:49:05","modified_gmt":"2012-10-03T18:49:05","slug":"looking-for-the-perfect-brand-ambassador-for-place-dorleans","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/looking-for-the-perfect-brand-ambassador-for-place-dorleans\/","title":{"rendered":"Looking for the perfect brand ambassador for Place d&#8217;Orl\u00e9ans"},"content":{"rendered":"<p>Our mission for <a href=\"http:\/\/www.placedorleans.com\/?locale=en\" target=\"_blank\">Place d&#8217;Orl\u00e9ans<\/a> ? To recruit their next brand ambassadress throught an amazing\u00a0<a href=\"http:\/\/www.madeinblog.ca\/en\/advertisers\/blogger-outreach\/\" target=\"_blank\">blogger campaign<\/a> in Ottawa!<\/p>\n<p>In order to ensure it, we deployed a strategy in several steps.<\/p>\n<p>First of all, we selected <strong>10 bloggers from Ottawa<\/strong> for them to be the ambassadress of the campaign. We invited them to an unique event at Place d\u2019Orl\u00e9ans: make-up artist, shopping gift-card, cupcakes, and even sweet young men to carry their bags. They were invited to create their own vlog on site.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/stage.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/stage-560x372.jpg\" alt=\"stage\" width=\"560\" height=\"372\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/vlogger.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4068\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/vlogger.jpg\" alt=\"vlogger\" width=\"533\" height=\"800\" \/><\/a><\/p>\n<p>Then, they shared their experience <a href=\"http:\/\/www.madeinblog.ca\/en\/advertisers\/sponsored-posts\/\" target=\"_blank\">on their blog<\/a> and invited their communities to participate in a contest: <strong>#vloggersearch<\/strong>. By publishing their own vlog, readers tried their luck to become <strong><a href=\"http:\/\/www.placedorleans.com\/?locale=en\" target=\"_blank\">Place d&#8217;Orl\u00e9ans<\/a> online brand ambassador<\/strong> during 6 months and win 300$ of shopping per month.<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/Screen-shot-2014-06-10-at-18.48.42.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4045\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/Screen-shot-2014-06-10-at-18.48.42.png\" alt=\"Screen shot 2014-06-10 at 18.48.42\" width=\"347\" height=\"407\" \/><\/a><\/p>\n<p>A <a href=\"http:\/\/www.madeinblog.ca\/en\/advertisers\/advertising\/\" target=\"_blank\">banners campaign<\/a> was used to support this strategy:<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/bannieres.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-4046\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/bannieres-560x315.png\" alt=\"bannieres\" width=\"560\" height=\"315\" \/><\/a><\/p>\n<div>In total, <strong>21 <a href=\"http:\/\/www.madeinblog.ca\/en\/advertisers\/sponsored-posts\/\" target=\"_blank\">blog posts<\/a><\/strong> (including 11 spontaneous posts) from Ottawa fashion and beauty bloggers, <strong>over 160 comments<\/strong>, <strong>geo-localized banners<\/strong>, and an excellent feedback from the ambassadors who described the contest as <strong>the best event ever<\/strong>.<\/div>\n<div>On social networks, the campaign generated <strong>over 370 shares<\/strong>.<\/div>\n<div><\/div>\n<div><strong>Before<\/strong> the event, thanks to clapperboards sent to bloggers ambassadors:<\/div>\n<div><\/div>\n<div><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/tweet3clap.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-4042\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/tweet3clap-252x300.png\" alt=\"tweet3clap\" width=\"252\" height=\"300\" \/><\/a><\/div>\n<div><\/div>\n<div><strong>During <\/strong>the event:<\/div>\n<div style=\"text-align: center;\"><\/div>\n<table width=\"542\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\">\n<div style=\"text-align: center;\"><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/tweet1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-4044\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/tweet1-260x300.png\" alt=\"tweet1\" width=\"260\" height=\"300\" \/><\/a><\/div>\n<\/td>\n<td>\n<div><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/tweet2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-4043 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/tweet2-237x300.png\" alt=\"tweet2\" width=\"237\" height=\"300\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>And to promote the contest:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-4058\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/06\/contest-560x383.png\" alt=\"contest\" width=\"560\" height=\"383\" \/><\/p>\n<p>Readers got a really fun and positive image of <a href=\"http:\/\/www.placedorleans.com\/?locale=en\" target=\"_blank\">Place d\u2019Orl\u00e9ans<\/a>, they wanted to participate themselves:<\/p>\n<p><em>\u201cI am so late to this party! What a mighty cool event and contest. Good for Place D&#8217;Orleans for recognizing the power of the vlogger! :)\u201d<\/em><br \/>\n<em>\u201cHow fabulous is that, my bf doesn&#8217;t even carry my bag and you get a male model? That&#8217;s unfair! \ud83d\ude00 Thanks for sharing the pictures, seems that it was a great event :)\u201d<\/em><\/p>\n<p><em>\u201cI really need to get to Orleans and enter this contest!! :)\u201d<\/em><\/p>\n<p>Conclusion: thanks to the enthusiasm of our influencers during the campaign, <a href=\"http:\/\/www.placedorleans.com\/?locale=en\" target=\"_blank\">Place d\u2019Orl\u00e9ans<\/a> got a qualitative promotion which exceeded our initial objectives (11 spontaneous articles) and an excellent long-term visibility thanks to a teasing pre-event.<\/p>\n<p>You can also read the Banfield article which helped to put in place this innovating strategy for his client <a href=\"http:\/\/www.placedorleans.com\/?locale=en\" target=\"_blank\">Place d\u2019Orl\u00e9ans<\/a>.<\/p>\n<p>Discover <a href=\"http:\/\/fr.pinterest.com\/madeinblog\/place-dorl%C3%A9ans-vlogger-search-contest\/\" target=\"_blank\">our special Pinterest board<\/a> about this campaign.<br \/>\nTo be connected with all the MIB news, do not hesitate to follow us on <a href=\"https:\/\/www.facebook.com\/madeinblog.ca\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/madeinblog\">Twitter<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our mission for Place d&#8217;Orl\u00e9ans ? To recruit their next brand ambassadress throught an amazing\u00a0blogger campaign in Ottawa! In order to ensure it, we deployed a strategy in several steps. First of all, we selected 10 bloggers from Ottawa for them to be the ambassadress of the campaign. We invited them to an unique event [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking for the perfect brand ambassador for Place d&#039;Orl\u00e9ans - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/looking-for-the-perfect-brand-ambassador-for-place-dorleans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking for the perfect brand ambassador for Place d&#039;Orl\u00e9ans\" \/>\n<meta property=\"og:description\" content=\"Our mission for Place d&#8217;Orl\u00e9ans ? 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