{"id":4341,"date":"2014-04-27T11:47:44","date_gmt":"2014-04-27T16:47:44","guid":{"rendered":"http:\/\/crememag.co\/?p=4341"},"modified":"2014-04-27T11:47:44","modified_gmt":"2014-04-27T16:47:44","slug":"mika-x-shu-uemura-a-campaign-for-4-visual-worlds","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/mika-x-shu-uemura-a-campaign-for-4-visual-worlds\/","title":{"rendered":"Mika x Shu Uemura: a campaign, 4 visual worlds"},"content":{"rendered":"

Shu Uemura<\/a> wanted to present and promote the limited edition collection: Mika For Shu, inspired by the famous photographer Mika Ninagawa, through bloggers\u2019 scope.
\n\"mikaxshu1\"<\/a>
\nWe selected 4 bloggers, to become ambassadors for the 4 visual worlds of the collection.
\nThe campaign generated 8 blog posts (41,900 views) and 2 Youtube videos with over 26,600 views.<\/p>\n

\"xsparkage\"<\/a>The campaign also generated a lot of shares on social media<\/strong> (Twitter, Facebook, Instagram).<\/p>\n

\"facebookxmika\"<\/a><\/p>\n

We created a high-level branding integration on the 4 blogs, with a banner campaign :<\/p>\n

\"habillages4\"<\/a><\/p>\n

We mobilized our influencers thanks to a sponsored tweets campaign.<\/p>\n

Bloggers loved the collection and the products:<\/p>\n

\u201cAs soon as I received this collection, I immediately fell in love with the colorful packaging and the bright product colors.\u201c<\/em> Beautifymeeh<\/p>\n

\u201cI especially adore the new Eye Shadow Spiral Duo and the Tint in Gelato for the collectible packaging design and supremely creamy textures!\u201d<\/em> The Raeviewer<\/p>\n

\u201cMy favorite here is the Eye Shadow Spiral Duo.. it\u2019s like creamy candy in eyeshadow form!!\u201d<\/em> xSparkage<\/p>\n

Their readers were also convinced:<\/p>\n

\"Screen<\/a><\/p>\n

To conclude: Mika for Shu collection inspired our bloggers and two of them provided bonus content. This campaign was a great success, and generated an incredible visibility for the collection with a high- level branding integration.<\/p>\n

Discover our special Pinterest board<\/a> about this campaign.<\/p>\n

Stay tuned following Made in Blog, the first platform that connects brands and influencers<\/a> \u00a0on Facebook <\/a>and Twitter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Shu Uemura wanted to present and promote the limited edition collection: Mika For Shu, inspired by the famous photographer Mika Ninagawa, through bloggers\u2019 scope.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"\nMika x Shu Uemura: a campaign, 4 visual worlds - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/mika-x-shu-uemura-a-campaign-for-4-visual-worlds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mika x Shu Uemura: a campaign, 4 visual worlds\" \/>\n<meta property=\"og:description\" content=\"Shu Uemura wanted to present and promote the limited edition collection: Mika For Shu, inspired by the famous photographer Mika Ninagawa, through bloggers\u2019 scope.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/mika-x-shu-uemura-a-campaign-for-4-visual-worlds\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-27T16:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/07\/mikaxshu1.jpg\" \/>\n<meta name=\"author\" content=\"paulinehabert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"paulinehabert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/mika-x-shu-uemura-a-campaign-for-4-visual-worlds\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/mika-x-shu-uemura-a-campaign-for-4-visual-worlds\/\",\"name\":\"Mika x Shu Uemura: a campaign, 4 visual worlds - 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