{"id":5223,"date":"2015-06-05T08:32:37","date_gmt":"2015-06-05T13:32:37","guid":{"rendered":"http:\/\/crememag.co\/?p=5223"},"modified":"2015-06-05T08:32:37","modified_gmt":"2015-06-05T13:32:37","slug":"throwback-discussion-panel-brands-bloggers","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/throwback-discussion-panel-brands-bloggers\/","title":{"rendered":"Throwback on the discussion Panel\u00a0: What the brands are looking for in a blogger"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">During this\u00a0conference in the form of a panel discussion, Karine Idrissi, Director of <a href=\"http:\/\/www.stopandstarepr.com\/\"><span style=\"color: #000000;\">Stop and Stare<\/span><\/a>\u00a0agency, Sophie Desbiens, public relations specialist at <a href=\"https:\/\/www.frankandoak.com\/atelier\"><span style=\"color: #000000;\">Frank &amp; Oak<\/span><\/a>, Randez Isabelle, Director of Communications at <a href=\"http:\/\/www.loreal.ca\/fr\/\"><span style=\"color: #000000;\">L\u2019Or\u00e9al<\/span><\/a>\u00a0and Caroline Dub\u00e9 , President of <a href=\"http:\/\/luxine.ca\/\"><span style=\"color: #000000;\">Luxine\u00a0Public Relations<\/span><\/a>\u00a0have been talking about behind the scenes: how brands and agencies choose to work with a particular blogger, on which criteria they are based, for what reasons and more.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-5429 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2015\/06\/ON-NOW-8.png\" alt=\"What Brands Are Looking For In A Blogger\" width=\"735\" height=\"1102\" \/><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Deborah Cherenfant, editor in chief of the blog on entrepreneurship Mots d&#8217;Elles, moderated the panel discussion. The first question allowed to put things in context. What is\u00a0an influencer according to our panelists. Being an influencer is to be a good communicator, an influencer is someone who has expertise in a field and especially someone with a great personality.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Most of them had already done business with influencer, but how do they approach these influencers? For Randez Isabelle, Director of Communications at L&#8217;Or\u00e9al it all depends on the campaign and the objectives of this one. They will then determine the reach of the influencer\u00a0but most of they will determine if the influencer personality fits\u00a0with\u00a0the brand. It is the same for Caroline Dub\u00e9, President of Luxine Public Relations. Brands also have a real desire for authenticity. For Sophie Desbiens, public relations specialist at Frank &amp; Oak, the most important is to know the influencers, their environment and how they communicate.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Our experts then, gave advices of the things you shouldn&#8217;t do\u00a0when you&#8217;re a blogger who approaches a brand. Karine Idrissi, President of Stop and Stare, for example, insisted that you should\u00a0remain courteous during exchanges by\u00a0emails and also\u00a0not to stop at those mail exchanges. It is possible that you will meet\u00a0for an appointment so your personality online and in real life should\u00a0be the same. For Caroline, spelling is very important during the exchange or on the blog: it shows the importance you give to details.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">They also all pointed out that it is very important to approach the brands you love. Why not a brand that you&#8217;ve already mentioned on your blog?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">You finally have the chance to work with a brand that\u00a0you like ? Great! But do not stop there. Always stay authentic and transparent. Also, feel free to\u00a0send links to your articles once published, to follow up. It is these little things that brands or agencies appreciate,\u00a0going the extra mile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The panel discussion ended with an anecdote from the panelists. Isabelle Randez, for example, talked about\u00a0her meeting with a blogger at an event. They hardly had exchanged 2 words that the blogger was already giving her media kit and a fee schedule. It takes time to build a relationship with a brand!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Thank you to\u00a0Isabelle Randez, Sophie Desbiens, Karine Idrissi and Caroline Dub\u00e9 for their presence!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During this\u00a0conference in the form of a panel discussion, Karine Idrissi, Director of Stop and Stare\u00a0agency, Sophie Desbiens, public relations specialist at Frank &amp; Oak, Randez Isabelle, Director of Communications at L\u2019Or\u00e9al\u00a0and Caroline Dub\u00e9 , President of Luxine\u00a0Public Relations\u00a0have been talking about behind the scenes: how brands and agencies choose to work with a particular [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Throwback on the discussion Panel\u00a0: What the brands are looking for in a blogger - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/throwback-discussion-panel-brands-bloggers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Throwback on the discussion Panel\u00a0: What the brands are looking for in a blogger\" \/>\n<meta property=\"og:description\" content=\"During this\u00a0conference in the form of a panel discussion, Karine Idrissi, Director of Stop and Stare\u00a0agency, Sophie Desbiens, public relations specialist at Frank &amp; 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