Meet Estée

Estée Lauder

New Dimension

Estée Lauder wanted to support the launch of its revolutionary collection New Dimension in Belgium. The brand wanted to help women change the image they have of themselves

Made in relied on the strong relationship between bloggers and their communities to create a campaign in which over 100 people were able to become ambassador for the New Dimension Serum

  • 7 bloggers + 95 testers
  • 195 influencers' publications
  • 400 online product reviews