Les fashionistas seront ravie de savoir qu’Emma Watson a enfin lancé son compte Instagram, intitulé The Press Tour. Elle dédiera celui-ci à ses looks mode, tout en donnant une leçon écolo à son audience.

Son apparition sur Instagram concorde avec le début de sa tournée promotionnelle pour son nouveau film, La Belle et La Bête, laissant entrevoir ce qui se passe derrière les caméras, entre ses entrevues et ses apparitions médiatiques.

Sa première publication présente un look classique, à la parisienne. C’est avec beaucoup d’élégance et de féminité qu’elle porte un magnifique manteau Stella McCartney. Elle présente cette marque comme la première maison de luxe à s’être engagée dans la lutte pour une mode plus éco-responsable : celle-ci produit des vêtements sans utiliser de cuir,  de peaux, de plumes ou de fourrure. Stella a même développé des outils pour utiliser des matières recyclées, du cotton organique et des tissus qui ne mettent pas les forêts en péril.

Made in a préparé un aperçu de ses premiers looks. Avec seulement six publications, le compte Instagram d’Emma Watson compte déjà plus de 320K abonnés ! Il faut croire que nous ne sommes pas les seuls fans du style d’Hermione chérie.

1. Paris : Stella McCartney & Flippa K

Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

Une publication partagée par The Press Tour (@the_press_tour) le 19 Févr. 2017 à 7h45 PST

2. Paris : Look signé Oscar de La Renta

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded ‘Community Trade Brazil Nut Oil’ from Peru in this product along with the Lash Hero Mascara which uses ‘Community Trade Shea Butter’. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

Une publication partagée par The Press Tour (@the_press_tour) le 21 Févr. 2017 à 11h26 PST

3. Londres : Carmen March, marque émergente

Forty interviews in London, done! So much fun with @thatdanstevens 🌹 The Press Tour also supports smaller independent brands we find along the way. Bustier and trousers by @carmenmarch_official, a female Spanish designer. @burberry pumps handmade in Italy with organic silk #30wears Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Ring by @allbluesofficial, a Stockholm based jewellery studio. Every piece is handcrafted in a local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Skin and lips are @inikaorganic, an Australian make-up brand that is certified organic, vegan, cruelty-free and halal. The products used are Organic Liquid Foundation, Lip Liner in Moroccan Rose and Organic Lip & Cheek Cream in Rosehip. Eyes are @iliabeauty Pure Eye Liner, formulated from 100% natural dyes and without silicones (a key ingredient of most mainstream make-up), and @thebodyshop Lash Hero Mascara which uses fair-traded shea butter. Finishing powder is also from Ilia and contains organic aloe barbadensis leaf powder to keep the skin looking naturally dewy rather than overly matte. Beauty brands verified by @contentbeauty

Une publication partagée par The Press Tour (@the_press_tour) le 22 Févr. 2017 à 15h15 PST

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