When you work with influencers, it’s really important to let them have free reign.
Of course, main requirements must be determined as soon as the partnership is settled but the “icing” process must be left to the influencer to create, because they know their community better than anyone else, and be able to create organic content.
Here are some examples of very successful collaborations, loved and approved by the brand, the creator and his followers:
The budget the brand is paying for a campaign is of course a salary but also the opportunity to create a video as fun as his/her fans are waiting for.
Casey Neistat decided, 4 years ago to spend all the budget that Nike gave him on traveling around the world to shoot this incredible video. Today, the video has gathered more than 5.5 Millions of views!
L’Oréal Paris not only reached Sylvia’s community to promote their new nail polish but also people who were looking for new tips. “11 NAIL HACKS You WISH You Knew About!! (LIFE CHANGING)” offered a huge visibility to Color Rich: today, this video has more than 513 000 views and counting.
At Made in we build our content strategy by incorporating our clients desires and adapting to the influencer’s strengths and audience.
