Lolë & Biotherm joined forces to create a wellness movement

In a world where everything seems to go faster and faster, the everyday life is accompanied by a variety of challenges and daily stress. And before you know it, you’ll often find yourself matching its fast pace, forgetting to set time apart to take care of yourself.

Over the course of the past few months, Lolë and Biotherm joined forces to create a wellness movement- one that would carry a mission of inspiring the communities to invest in themselves. As powerhouses of the beauty and sportswear fashion industry, the brands united with the aim of cultivating the notion of putting yourself first amongst young women across Canada.

Made in selected 9 Canadian influencers as brand ambassadors and leaders of this movement. Together, the women had a combined reach exceeding 293K people and shared the ability to generate engagement from their community.

Meghan Yuri Young

After the last few days, this is what “me time” looks like right now… with @lolewomen, @biotherm & @clarisonic_ca. Definitely making poolside my sanctuary. #lolexbiotherm #activeliving #clarisonicfit 🙌🏽☀️💦

Une photo publiée par Meghan Yuri Young (@meghanyuriyoung) le

Throughout the duration of the campaign, the influencers were sent monthly boxes containing both Biotherm and Lolë goodies. With the campaign’s focus being on Instagram, the influencers created visuals inspired by the products, as well as the theme, which varied each month. These included: Hydration, Summer Prep, Me time and On going Wellness Routine. The posts were then relayed on other social media platforms to optimize the coverage of the campaign.

The total campaign reach exceeded 324K people, generating over 81.9K engagements and 2.75M potential impressions.

Beverley Cheng

Be the energy you want to attract -Continually push yourself and those around you higher and higher. Take the time to learn a unique skill, try a new exercise, and set priorities that will push you to be your best self. Summer ending just means more time to focus on you 💫 I’m so lucky to that in these last four months, I’ve had the opportunity to be a part of a campaign that encourages self betterment and self appreciation. Thank you @lolewomen @biotherm !#lolexbiotherm #activeliving #lolemat 📸: @bettinabogar

Une photo publiée par B O R N T O S W E A T 💧 (@beverleycheng) le

Brianna Body Fit

Wednesday’s ass = Kicked ✔️ . End of the day reflections of ass kicking is definitely becoming a thing. Woke up feeling refreshed and went for a quick but deadly run! 💃🏻 then ended off the day with a serious arm workout at my calisthenics class! #barzbyB pretty sure I’m not gonna be able to move my arms. And funny thing is, when I was younger I used to be so afraid of doing arm workouts because I never wanted my arms to be “bulky” and now my arms are the smallest it’s ever been 😄 #truetalks #lolexbiotherm #activeliving

Une photo publiée par Brianna (@briannabodyfit) le

This Renegade Love

Two weeks ago it was basically winter and now we’re full into summmmmmah! Having just returned from a gluttonous trip to Italy, it’s time to get outside, break a sweat, and replace the wine with water. 💦 I find the easiest way to get my daily dose of H20 is drinking a big bottle first thing in the morning – how do you guys make sure you stay hydrated? #activeliving #loleXbiotherm @lolewomen @biotherm

Une photo publiée par Lauren McPhillips📍Toronto (@thisrenegadelove) le

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