In a world where everyone travels, commutes, looks for the next big destination or a way to escape, how do you attract travellers to your city or country? Made in looked into it.
Belgium is a small country with a lot to offer, but it faces fierce competition by all its neighbouring European countries. The Belgian touristic industry is always seeking ways to attract new clienteles, both from the local and foreign standpoint.
Some influencers create content on their city or country. They share the locations they like most, what Belgium means to them, their favorite meals or even, the aspects they like less. The power behind this content resides in its authenticity. Sharing this with their tens of thousands of followers allows for a more direct and intimate reach. They engage their community and invite them to talk about their city and country too, generating a large conversation with very broad reach. And, comments are unanimous, everybody loves when one talks about their home sweet home!
Belgium’s three official languages, which it shares with its neighbours, is a terrific asset in terms of influencer marketing campaigns. Naturally, french-speaking Belgian influencers reach a lot of French people. This attentive audience feels compelled to discover what is put forward by the influencers’ statements. The same is true in other French speaking countries such as Switzerland, Canada or Morocco, for example.
All in all, local influencers are the best ambassadors for their city or country, which they love and want to see grow. Every industry, especially the tourist industry, can benefit from developing an influence marketing strategy to help them shine.
Les temps dansent and Un Français en Belgique are creators/influencers at Made in.
