Made in partnered with L’Oréal Paris and Shoppers Drug Mart to create an influencer campaign based around red carpet looks reinvented for everyday wear. Made in selected three Canadian YouTubers to reincarnate three looks created by the Shoppers Drug Mart team using all L’Oréal Paris products, including the newly released Infallible Paints lip colours.
YouTuber Bodmon Zaid created a rocking rebel-inspired look using all L’Oréal Paris products. In her Get Ready With Me video, Bodmon Zaid showed how to create a super smokey eye and a cool hairstyle to be ready for any special event!
Vancouver Influencer Bebexo also create a Get Ready With Me video! Her look was Fiercely Feline and Bebexo successfully adapted this red carpet inspired look for everyday! We love this classic black feline flick eyeliner paired with nude lips!
Allana Davison perfectly reincarnated the Royal Sophistication look in her Get Ready With Me video. The focus of her look was definitively her bold red lips! She used the newly released L’Oréal Paris Infallible Paints lip colour in DIY Red to create this stunning look.
The looks created are easily accessible as all products are available at your local Shoppers Drug Mart.
Take a look at Made in’s case studies to see more influencer beauty campaigns and contact us here to plan your next influencer marketing campaign.
