In this day and age, social media plays a great role in a company’s marketing strategy. It is often how a brand communicates with consumers, and therefore is often used to tailor its image and to generate positive perceptions from their target market. As such, brands try to increase their presence on social platforms to bond with customers, and attempt to adopt innovative strategies to stand out from the crowd.
The latest brand to strike? Wendy’s – and it’s pretty amazing.
The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers. Indeed, the brand’s community of over 1 million followers has grown significantly ever since, as people from around the world tune in to see Wendy’s roast people.
Here is Made in’s Top 5 of Wendy’s best roasts:
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