At Made in we are constantly in search of the newest and freshest faces that we can incorporate into our clients’ campaigns.
While we regularly collaborate with some of the largest “Top-Tier” influencers, we also recognize the power in working with smaller “Micro” influencers. These rising stars tend to have a smaller, but more loyal following that really engages with the content and provides invaluable feedback, creating an ideal way for brands to reach their target audience.
1- Credibility
Followers are sometimes sceptical about an influencer who has millions of followers, are they a real fan of the product or are they doing it just because they have access to these partnerships. Smaller accounts tend to have a core following that believes in the credibility of the influencer.
2- Engagement
Engagement rate is extremely high in micro- influencer accounts. They tend to post content frequently, interact with their community more often and on a more personal level, again leading to a core and more loyal following.
3- ROI
The return on investment for using micro- influencers are substantial due to the points mentioned above, they’re more affordable while delivering high engagement rates that brands are looking for.
As some influencers explode and become super popular they risk losing their originality, micro- influencers on the other hand maintain their authenticity and freshness which has a huge appeal both to their followers as well as potential brand partners.
Contact us to discuss the best strategy for your social media campaigns!
