Ranking Number 1 among slimming care products in pharmacies, Somatoline is a pioneer in its field and constantly innovates to offer products that answer women’s needs and expectations.
Made in invited 4 influencers to become Somatoline Cosmetic ambassadors and test the effectiveness of the brand’s product range by taking up the slimming #SomatolineChallenge. The ambassadors all unveiled their key motivating factors in doing the challenge: feeling good in their own skin and like their best selves thanks to the right products!
The Somatoline Cosmetic Challenge relied on the power of communities to encourage as many women as possible to join the challenge. Each influencer formed a team of 4 testers whom, along with the ambassador took up the 28-day Somatoline Cosmetic Challenge.
The 4-week long challenge enjoyed a high volume of shares and was widely followed across social platforms including YouTube, IGTV, and blogs. To record their progress on the challenge, each of the ambassadors and their team members published Facebook albums showcasing their journey, thoughts and feelings. The content produced covered their goals before the start of the experiment, the changes they observed during the challenge, and the ease of integrating Somatoline Cosmetic to their daily routine.
