@jessmegan
iGO is much more than just electric bikes: it’s a modern vision of mobility, where innovation, performance, and design meet. With deep Canadian roots and a commitment to sustainability, the brand has established itself as a key player in the transformation of daily commutes. To amplify its message, iGO trusted Made in to orchestrate an influencer campaign supported by a powerful public relations strategy across Canada.
The objectives were clear: to increase brand awareness and visibility while driving online sales. Launched in July and running through the winter, the campaign was designed to meet these goals throughout this period.
@kaylaann.maloneTo achieve these objectives, four Canadian content creators were selected to produce diverse content showcasing iGO’s various ranges of electric bikes in different contexts. Urban bikes, mountain fat bikes, MTB, informative videos—for athletes or newcomers—every aspect of the brand was explored through 14 pieces of content.
@jessmegan
These creators successfully engaged an audience of 191K followers in their adventure, as demonstrated by the 4.2K interactions generated and 250K organic views. A media amplification strategy developed by Made in further expanded the campaign’s reach, adding an additional 1.2M impressions to the influencer campaign.
In parallel, Made in curated a strategic media list, ensuring notable coverage of 800K for iGO across four diverse outlets, including digital platforms, magazines, and national websites. The delivery of electric bikes generated positive mentions in 12 publications. This approach strengthened iGO’s reputation and visibility in the market.
To design a tailored strategy aimed at boosting your sales, contact us.
