Smart Set & 12 bloggers @ Digital Dreams

Smart Set is lately doing a complete rebranding with a new brand image, repositioning themselves as a brand in touch with their younger clientele and with a new ecommerce website. Moreover, this year, Smart Set was sponsoring three music festivals that you might have heard of: Piknic Électronic in Montreal, Digital Dreams in Toronto and Escapade in Ottawa with many fun activities organized during those festivals.

Smart Set’s rebranding was also the opportunity for the brand to get to know their customers better thanks to a greater presence on social networks (FacebookYoutubeTwitter et Instagram), but also a desire to start to collaborate with Canadian bloggers and engage in a true relationship with them!

The campaign was divided in four different parts:

o my heart kate

 

toronto beauty reviews

Smart Set invited 12 Canadian fashion bloggers to spend a weekend at Digital Dreams Festival in Toronto on June 29 & 30. Here is the recap of their fantastic weekend in video!

And much more…

The team at Smart Set completed the campaign with great surprises like a bubble filled with great stuff “the festival survival kit” and interviews of the bloggers on their blog and newsletter!

smart set blog

Read Smart Set blog to learn more about this incredible weekend!

Aurélie Sauthier

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