Maison Le Grand : a campaign based on recommendation

Maison Le Grand hired us to recruit fans for its Facebook page via an application and a contest.

Screen shot 2014-04-24 at 16.18.14

Our strategy? Create a Facebook application with a unique 3-steps recruitment process.

Our watchword : recommendation !

1 A “Like gate” was set up to encourage fans to like the page

2 Fans could fill out a contest registration form to win Maison Le Grand’s  products

3 Each registered user who talked about it to 5 friends won a VIP coupon

The results of the campaign were amazing ! 4844 Fans were recruited during the campaign, which represents an increase of + 414 % !

Screen shot 2014-04-28 at 15.58.32

Nearly 50 % of the Like Gate users became fans of the page.

73 % of users who viewed the registration form participated in the contest.

The 4033 fans generated during the contest period based on the recommendation generated over 2803 recommendations, which represents a rate of 70% !

concours_maisonlegrand

Thanks to this operation, Maison Le Grand’s website reached over 8200 unique visitors.

Before the campaign , publications on Maison Le Grand’s Facebook page involved approximately 1,100 people per month and an average of 217 people interacted with the page ( likes , comments, shares) .

Now, Maison Le Grand’s publications affect nearly 4800 users (4 times more) and more than 2700 users react on the page (more than 10 times more).

This operation was a real success as it increased the number of fans over 414 % !It also allowed the brand Maison Le Grand to shine beyond existing fans by enjoying their valuable recommendations.

To be connected with all the MIB news, do not hesitate to follow us on Facebook and Twitter !

Get in touch with us for more insights

Paris
+33.1.42.50.14.89
europe@madein.co
Montreal
(514) 439-9933
info@madein.co
Mile end, Montréal
+1 (514) 439-9933
carriere@madein.co