PanOxyl has established itself as a leading brand in the treatment of acne in teenagers and young adults. Introduced to the Canadian market in 2023, PanOxyl stands out for the effectiveness of its products, which are recommended by dermatologists. PanOxyl has teamed up with Made in to roll out an influencer campaign highlighting their must-have products: Acne Cleanser, Anti-Blemish Moisturizer, Balancing and Regenerating Moisturizer, Clarifying Exfoliator, Anti-Blemish Night Patches, Brightening Patches for Blemishes. The main objective: to increase brand awareness in Canada, while stimulating consumer consideration and purchase intent.
Deployed over a long period of time, from March to September, the campaign highlighted two key themes – prom season and back-to-school – to reach the target audience of teenagers, young adults, women and men with acne-prone skin. In parallel with these two strong phases of the campaign, an AWO publication strategy kept the audience engaged and interested. A total of 22 pieces of content were deployed on TikTok to promote the brand throughout the campaign.
@pierremarc_Eleven Canadian content creators, men and women with varied profiles, were chosen to convey the campaign’s key messages through authentic content faithful to their world, while integrating an educational dimension. The most effective content was that in which the influencers naturally integrated the products into their daily routine, morning and evening.
@amelie.henryThis diversity of influencers enabled us to reach a nationwide audience. With nearly 930K cumulative followers, these creators amplified the campaign’s reach and impact on a national scale as demonstrated by the 237K organic views.
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