Founded by dermatologists, Jouviance redefines anti-aging skincare with formulas designed to restore balance and well-being to the skin, through the use of powerful active ingredients. Committed to more conscious beauty, the brand offers cruelty-free, vegan skincare products designed to fit naturally into every woman’s daily routine. As part of its Made in influence campaign, Jouviance is promoting a flagship duo: the hyaluronic acid serum and the 3-in-1 cream. Two complementary skin care products that meet the needs of skin looking for effectiveness against the signs of aging.
The influencer campaign was designed to reinforce brand awareness and increase its place in the minds of consumers. Launched between May and June, it was designed to make an impact in a short space of time.
@simply_shiraFour content creators were mobilized to embody the campaign through authentic content aligned with their respective universes. Each integrated Jouviance anti-aging dermocosmetics in her own way, whether through skincare routines or giveaways. The result: 18 pieces of content were distributed to reinforce brand awareness among a female audience aged 40 and over.
Although the objective was to increase awareness, our strategy also enabled the brand to consolidate its links with the audience as a result of two giveaways that generated strong engagement. With an engagement rate of 6.4% on views/impressions, the campaign performed remarkably well. In all, 3.3K interactions were generated, an excellent indicator of the very positive reception of the content, both among the target audience and a wider audience thanks to the 461 shares.
@claudiaaguzzoWith a total community of 159K followers, the creators were able to capture the attention of their audience and generate 52.7K organic views. To maximize the campaign’s impact, Made in implemented a media amplification strategy, which resulted in 1.2 million additional impressions.
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