Chicken Farmers of Canada embody the expertise and passion of over 2,800 farmers who work every day to provide Canadians with fresh, healthy, and top-quality chicken. Their mission: to inspire trust, commit to quality, respect animal welfare, and pass on Canadian traditions.
To highlight these commitments, Chicken Farmers of Canada partnered with Made in to celebrate the “Raised by a Canadian Farmer” logo, a symbol of origin and pride, through an AWO influencer campaign.
The main goal of this campaign was to strengthen trust in Canadian chicken farmers by showcasing their integrity, transparency, and ethical farming practices. It also demonstrated the quality of chicken raised in Canada: a fresh product, carefully monitored, coming from farms that prioritize animal welfare, food safety, and a craftsmanship passed down through generations. To support these messages, creators were encouraged to prompt their audiences to look for the “Raised by a Canadian Farmer” logo during their next grocery trip, a clear symbol of origin, rigor, and trust.
@felixdolciTo present these messages in a natural way, the campaign focused on chicken as a snack: a convenient and healthy option, easy to incorporate into daily life, high in protein, and perfect for those who want to eat balanced meals without compromising on taste. To support this angle, no fewer than 16 creators across Canada were involved: whether Fitness or Family profiles, this approach fit seamlessly into their routines, allowing them to showcase the product in everyday situations and share their experience authentically.
@nickwammes
To maximize the reach and relevance of the messages, Made in carefully selected creators recognized for their backgrounds as Olympic athletes, fitness experts, nutritionists, their close ties to the agricultural world, or their experience as parents attentive to their children’s nutrition. With a total of 3.7 M followers, the campaign brought together 9 top-tier and 7 mid-tier profiles.
@robworling14The campaign released 21 videos on TikTok and Instagram, generating significant impact. With 30.2K interactions and 1M organic views, it exceeded awareness goals and demonstrated strong audience engagement.
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