This is it, Swedish multinational fashion company H&M has chosen to celebrate diversity, without any discrimination or censorship, by featuring their very first hijab-wearing model, Mariah Idrissi (@mariahidrissi) !
Obviously, this type of marketing stunt doesn’t go without controversy, but in the midst of all the debate, we often forget about one simple truth : To thousands of women all over the globe, the veil represents much more than a traditional or religious symbol. It has also become a means of expression, and a most versatile fashion accessory.
In fact, you’d probably be quite surprised to find out how many hijabi women make a living on YouTube, Instagram and elsewhere on the Internet as fashion and beauty bloggers ! Let us introduce you to some of our favorite, most fabulous ones…
With more than 235,000 followers on her YouTube channel, Hijab Hills, Ruba Zai is a full-time vlogger as well as an outstanding businesswoman. At 24 years old, her ambition is to inspire self-confidence and a healthy balance between tradition, style and contemporary lifestyle.
With her two videos a week, French YouTuber Asma Fares wants to prove, once and for all, that « beauty has no limit ». Since she’s also a professional makeup artist, a beautician and a mother, we have no trouble believing that she can do just that !
Of Lebanese origin, American sisters Heba and Farah Jay believe that it’s fully possible to be fashionable and express their individuality while staying modest in their fashion choices. Through their blog, TheJaySisters.com, they share their favorite looks, brands, beauty products and everything that inspires them to stay true to themselves.
Born in Egypt, british blogger Dina Torkia is one of YouTube’s most popular « hijabistas », with no less than 31,6 million total views. In addition to offering her followers all kinds of tutorials, beauty tips and fashion inspirations, she also chronicles her day-to-day life and pregnancy, which should come to fruition in no time, by the way !
Blogger, blogger and full-time mom, Mouna created Muslim Queens in June 2013, when she first arrived in her new home of Belgium, a country she seems to have adopted perfectly since then. Advocating for originality and true genuineness, she considers every woman to be a queen, Muslim or not !
Live from Kuwait, Ascia and her husband Ahmad make an awesome duo of fashion influencers. Inspired by street style just as much as they are by the world’s biggest designers, they describe their blog, The Hybrids, as a visual journal dedicated to sharing their personal style… Which seems to be quite in vogue, since their Instagram page has more than one and a half million followers to this day !
