The first chapter of Videotron Collective‘s events opens ups with the famous Montreal electro-pop duo Milk & Bone. To celebrate the launch of the new Sony Xperia XA1, the Videotron Collective organised his first exclusive concert at Le Bain Mathieu. Camille Poliquin & Laurence Lafond-Beaulne electric voices mixed up with art performances – hypnotic projections, mesmerizing danses – to delight 300 privileged Montrealers who had the chance to attend the show. Many influencers were in the crowd to give a digital resonance to this incredible event.
Win your bath duck
A few days before the event, influencers staged in their pictures a mysterious bath rubber duck. This duck was in fact the object that served as an invitation to enter the show. The influencers’ followers could win tickets to the show by following Vidéotron’s account and tagging a friend who would like to attend the show.
A fascinating show
Only a few privileged people had the chance to attend the live-show at Le Bain Mathieu ; though the event could resonate thanks to the power of diffusion of the influencers who were present.
For its first event, Vidéotron put its technological expertise to the service of the Milk & Bone duo to create a new and exclusive version of their show.
A campaign orchestrated by Made in.
