TikTok constantly wants to bring new things to its platform and make it as complete as possible so that it becomes the application that meets all needs. Integrating new features is the best way to bring even more value to users, and reasons to become #1.
In recent months, there have been many new features announced by the app, today we present to you the most relevant tools to integrate into your brand strategy.
Very recently, the appl added a new feature to the platform: TikTok Now.
This concept, TikTok did not invent it, it comes from two French people who created the BeReal application. The idea is simple, a notification appears randomly during the day, to remind you to share a photo of the moment.
The two cameras (front and back) of the phone are switched on, and then it captures the moment to share a unique moment with your friends. After a real success in the United States and England, the concept now appeals to the French public.
TikTok decides to appropriate the concept and adapt it with some modifications.
When users receive the notification, they have 3 minutes (compared to 2 minutes on BeReal) to share their photo. But unlike BeReal, it is not only possible to take a photo. To adapt the concept to their identity, a TikTok Now can also be done as a 10-second video, always with the front and back camera.
This new feature was added as a feature and not as a secondary application. It was first introduced on the American market, and has been trying for a few weeks to seduce the French!
In opposition to popular belief, this new feature is not just for content creators. Well thought out, it can also be very advantageous for brands. It’s a new way to share content, spontaneously and transparently. By appropriating the platform’s codes and sharing TikTok Now, brands will be able to create and maintain a real close bond with their community.
During the summer of 2022, TikTok decided to slowly take a place for itself in the world of gaming.
7 mini-games have been added to bring new features to its platform. Several developer studios have already been selected to develop more games that will be able to join the platform very soon. Become the next competitor of Twitch, seize the success of the metaverse, TikTok intends to make a place for itself in this universe.
Mini-games are accessible when creating a video: by associating its content with an available mini-game, viewers can then play it using the link available under the video.
A feature that can create even more engagement. The possibility of recording your game on video can make spectators want to play too and share their scores. To stay aligned with its ambition to become the benchmark entertainment platform and to allow users to spend as much time as possible on the platform, all of TikTok’s new features are designed to create engagement.
Just like TikTok and video game enthusiasts, brands can also find advantages in it. First, this feature increases engagement on the content created. But also creates a link and a proximity with its community, thanks to entertaining content.
Still in the test phase, TikTok has also decided to highlight the local. With a new “nearby” category, TikTok allows you to highlight videos made near you when you open the application.
An advantage for users, allowing them to discover new places and access perfectly personalized content in real time. But above all, it is a real opportunity for businesses and brands. This will allow you to gain visibility, increase your SEO thanks to user-created content and reach a perfectly targeted audience.
All TikTok news may be of interest to the brands and entities present on the platform, they are not only intended for content creators but for all users. Keep in mind that it all depends on how you appropriate trends and new features.
They are real opportunities to develop your visibility and your engagement rate on the content you share. Each novelty must be studied so that it can be integrated into your strategy in order to take advantage of it and allow your brand to meet its marketing objectives.
TikTok is still a young app, which promotes content creation and engagement, and will continue to grow very quickly. New Ads offers are now available to allow brands to reach their conversion goals, we’ll tell you about it right here.
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