It has been almost 10 years since the first content creators summit was held. In July of each year, since 2010, VidCon has brought thousands of people together in Anaheim, California. Made in and 74,997 loyal attendees attended this year’s four-day conference, so they could get a feel for the latest trends in video content marketing.
We understand the magnitude of the phenomenon – which we should now call an industry – when we face the huge posters featuring the most prominent American YouTubers’ names in the convention centre. While last year Youtube stole the show, two platforms attract more attention during this 10th edition: the newborn TikTok and the IGTV broadcasting tool (launched a little over a year ago). Here’s why you should jump in the boat of these two platforms before they become distant and unreachable liners.
After a difficult launch, IGTV becomes the most referenced type of content on the Instagram platform. First deployed in the broadcast tab, the content appears in several places on the app; in the subscribers’ feed, on their personal profile, in the Explorer tab and, finally, in Stories. Your video ends up on all possible channel. After all, your subscribers have subscribers who also have subscribers.
At the moment, by using the right broadcast techniques, you may be able to reach them all, thus giving you a place of choice on this platform before it even breaks out.
TikTok, the Chinese app owned by Bytedance (the same company that bought Musical.ly a year ago), is experiencing tremendous global success. In 2018, the app ranked third worldwide in terms of downloads in the App Store already flocks more than 500 million unique users per month.
Even without participating in a single creative conference, the short videos sharing social media was on everyone’s lips. Rooms to meet the platform creators were crowded, cell phones were installed everywhere to create hands-free videos, and the TikTok party was much more popular than the official Vidcon party (even if it happened more than a kilometre away from the convention centre). Proof of the app’s success – which seems promised to a bright future – the hit of the summer “Old Town Road” was born on this platform. It owes it all its popularity. This same song was number 1 on the Billboard rankings for 17 weeks, dethroning the last record belonging to “Despacito”. In short, we felt a lot of effervescence around the app.
What strikes out of these 4 days:
