Social media is an excellent tool of promotion. They are also excellent platforms to federate a community for either a trademark and/or a blog. With this article, we want to give you 5 measurement tools that allow you to measure the results of your actions on social media in order to know and understand your strengths and weaknesses. This will then enable you to adapt and improve your publications based on these results.
You probably already know this one. It allows you to manage multiple social networks simultaneously. You can follow, share and update all of your accounts. But that’s not all, and that is what interests us today. You can even get real-time data, with the free version, on everything you share. For example: see what gets the most retweet, measure interactions and thereby see what arouses the most interest to your communities either if you’re a brand or a blogger. Hootsuite has its limits, but the free version will probably suffice if you are blogger. But the paid version gives you access to advanced and even custom report (you can indeed decide what kind of reports you want to generate based on your objectives).
Tweetreach is the perfect tool if you want to analyze the reach of your tweets in your campaigns through the use of a dedicated hashtag for example. You can also see who are your most influential followers, which will then allow you to choose the most suitable person for future campaigns. The free version allows the analysis of 50 tweets (1500 tweets in the paid version). The report present you the reach of searched tweets, the number of retweets, the 3 most influential followers, the number of tweets including the terms searched and published in the Twitter timelines the last 7 days, etc. This tool can also be interesting for a blogger who is involved in a campaign. They will then know the impact of their tweets.
Iconosquare allows you to manage your Instagram account, but also and above all to have an overview of your activity on Instagram. You will find the latest photos you like, your favorite Instagram accounts, you will know where your subscribers come from, and many other things. The most interesting are the monthly analyzes. You will see the rate of interaction of the month, the times when you have more commitments, but also what has not worked (the photos with or without filters, foodie or fashion, etc.). For a free tool, Iconosquare turns out to be very complete.
Your publications on social networks often include links. Bitly allow you to shorten your links before publication, but you can also track your results. So you can, for example, know where your clicks come from, what day of the week your link gathered the most clicks. In addition, you do not need to register to track your results. You can also follow links of your competitors by adding a + at the end of the link. You will then be able adjust the frequency of publication of your links based on your results.
Cyfe is a tool that allows you to monitor and consolidate all of your social networks and data analysis. You can find Facebook, Twitter, or even Pinterest and MailChimp. You will find the reach of your publications, demographics data, traffic sources, and many other things, all depending on the chosen social network. There is an enterprise version and therefore there are charges, but the free version is also interesting for the purposes of management rather than analysis. The advantage of this tool? Everything is in one place.
Do you have any other tools of this kind to recommend? Feel free to leave us a comment.To follow our news, follow us Facebook, Twitter, Instagram!
