The influence of TikTok, the most downloaded social network in the world, is undeniable. One of the industries most impacted by this platform is unsurprisingly the music industry. But many other sectors are popular on the platform. Here are three popular and booming industries on TikTok.
The hashtag #BookTok, which has gathered several tens of billions of organic views on the platform, has helped to boost sales of printed books.
This hashtag is used by a community of readers to share their opinions, reviews, and book recommendations. This allows TikTok users to make discoveries in an inclusive and supportive environment.
Following this success, publishers have approached TikTokers specialized in this type of content, also known as “Booktokers”. In fact, 2021 was the year with the highest number of physical book sales recorded since 2004!* Social media and TikTok videos are said to have played a key role in the increase in sales. Indigo, the Canadian bookstore chain, even launched its virtual book club on the social network.
*source : Forbes
When we see the proliferation of “recipes and tastings” type videos, there’s no doubt that the food industry is asserting itself on the platform. It’s not surprising that the hashtag #FoodTok has generated over ten billion views to date.
Almost no one could have missed the viral recipe for Feta Pasta, shared by Finnish food blogger Jenni Häyrinen and made famous at the beginning of 2021, even causing a shortage of feta in several supermarkets.
Another popular recipe is the #salmonbowl. A recipe based on rice, salmon, and seaweed that propelled influencer Emily Mariko to the origin of the trending video.
To get a better sense of the impact of this trend closer to home, we have compiled a list of Canadian foodie accounts to follow on TikTok.
To conclude, we present to you the hashtag #SmallBusiness, which brings together a community of users who share the ins and outs of the life of entrepreneurs.
This hashtag is exploding with over ten billion views recorded. The reason? Authentic content that reflects the reality of small businesses, whether positive or negative, while having fun.
What better social network today to launch your small brand? One of our favorites is the Street Brew Coffee brand, which adopts a very personal approach both in presenting the business and in the use of the product.
The impact of TikTok goes beyond the platform, and it can be seen in both large and small industries.
Changes are happening everywhere, and if you want to take advantage of the opportunities the platform offers, you can’t afford to miss the train! All of this (and much more) is explained in more detail in our TikTok whitepaper.
