Is it possible to revive your hair with deep hydration in just 60 seconds? That’s the promise L’Oréal Paris made with its Rapid Revivers conditioner. It the one that the brand wanted to make known to Canadian women. Made in leveraged its lasting relationships with influencers across the country to build an effective campaign. More content than initially planned was created.
In the end, 13 influencers created 74 pieces of content on Instagram, generating 640,000 impressions. Two YouTube contents generated additional impressions, in addition to creating lasting visibility potential. Since the number of views on a that video platform continues to increase over time.
This campaign generated targeted impact and the content pleased the creators’ communities: the engagement rate of 3.85% was above the industry average.
