With its specialized service for parents, Alloprof responds to their educational needs to reassure them and guide them through their children’s educational journey. This service was developed by the Alloprof team in collaboration with education professionals, numerous associations and professional orders, present to answer their questions and concerns while offering practical resources to make their lives easier.
Thanks to a 100% digital formula, they are equipped to accompany their children through new work methods.
Alloprof mandated Made in for the implementation of an influencer campaign in Quebec to increase the interest of the target parents of children between 6 and 12 years old towards the free tools offered by the Alloprof platform.
Through rich and informative content, the influencers were able to demonstrate the advantages of the services offered by Alloprof in typical everyday situations.
Credit photo : @maryetcompagnieFor this campaign, Maison Made in recruited a total of 10 diverse influencers, reaching a vast audience of parents across the province. Thanks to their content, they were able to put the family spirit in the spotlight by sharing moments that parents experience on a daily basis when it comes to accompanying their children with homework while communicating useful information about the services.
The content was deployed on 3 platforms: Instagram, TikTok and Facebook to ensure creative and original content but also to reach a maximum of Quebec parents.
Credit photo : @bibouziThe clear and effective message centered on mutual aid and family spirit delivered in a multitude of formats (publications, stories, REELs) allowed the campaign to reach nearly 2 million impressions! In addition, the numerous interactions and positive comments – mostly from parents who discovered the platform – ensured the success and visibility of the campaign on the various platforms. In fact, many people have signed up for the Alloprof service after viewing certain content. A successful bet for Maison Made in!
