Where to shop and what to choose when it comes to Mother’s Day and Father’s Day? We want to opt for special gifts, those that will really please our parents: a unique new mug, a silky scarf, a pretty little notebook, or a stylish pair of shoes? And finally, why not offer a gift card that may even let them be spoiled for choice?
Ivanhoe Cambridge, a world leader in real estate that manages a dozen shopping centers in Canada, wanted to communicate this idea in the spring of 2020.
As part of this new highlight of the year, Ivanhoe Cambridge entrusted Maison Made in with the mandate of producing a series of visuals, including “flatlay” and inspirational, lifestyle and creative GIFS from their gift card. These contents had to reflect the style of each of their shopping center groupings as well as the variety of product types specific to the retailers, all adapted in French or English. The objective was to use these photos for their spring promotional campaign and at different occasions throughout the year. We might as well capitalize on what is well done to maximize the distribution on different channels (website, social networks, newsletters, digital ads, etc.).
Production
The content and influence marketing specialists at Made in established different moodboards, selecting a variety of products and accessories according to the communication axis of each grouping. In total, some fifteen colorful and punchy visuals and gifs featuring each gift card were produced at Maison Made in and by the multidisciplinary team: concept, creation, retouching and editing.
