Jourès, is Made in’s new born. This e-commerce site targeting children from 0 to 6 years old and their parents was launched at the end of 2020. It is the fruit of the vision, desires and concerted efforts of the Sauthier sisters, who also founded the marketing and influence house Made in 9 years ago.
Let’s enter the small world of Jourès, the destination for parents and children’s paradise. Much more than a simple transactional website, Jourès is an e-concept store that is supported – and even propelled – by all the best content marketing has to offer from a promotional point of view: from influence to newsletters, SEO, blog posts and social networks.
Jourès, a family story
The Sauthier sisters wanted to create an online space dedicated to children aged 0 to 6. But not just any space! This e-concept store had to stand out from the others by offering design and quality objects, likely to promote the development and blossoming of children, while blending well with the parents’ decor. In short: OK for the house to become more appropriated by the children, but orchestrated with taste!
An unusual birth
Jourès was born in a unique pandemic context. The gestation of this November 2020 baby was therefore spread out over a very short period of time. In just two months, a two-headed team – split between Paris and Montreal – brought Sophie and Aurélie’s vision to life: selection of brands and products, creation of the branding art direction, launch of the website, writing of SEO content.
Jourès, a Made in baby
The birth of Jourès cannot go unnoticed…especially when you know a little bit Made In! It was the agency’s seasoned expertise in digital, content and influencer marketing that shaped the contours of Jourès, also forging its idea and deployment.
And since Made In also represents talent, including famous parent influencers who together have more than 3M subscribers on both sides of the Atlantic, these content creators have proven to be excellent ambassadors for the brand.
Maison Made in also leads the vast network of French-speaking mothers Club Mamans. Deployed since 2016 on several social platforms (blog, Facebook page, Pinterest account), which reinforces Made in’s expertise in both maternity and paternity.
An attractive performance
Just three months after its launch, Jourès already has 21K followers on its Instagram. A success made possible by the strong recommendation power of Made in influencers.
From the ten or so brands that the site was selling on November 22 at its launch, here it is already with a premium offer of more than 30 brands (as of March 2021).
Jourès even launched its affiliate program at the beginning of 2021. And to date, thanks to its 15 or so affiliates, 35% of the website’s total revenue comes from sales generated by the program.
Jourès is therefore on a roll and its future is more than promising. In January 2021 alone, the e-concept store has experienced exceptional growth rates with +143% in sales, +5% in average shopping cart and +399% in number of sessions.
Marie Claire Kids falls for Jourès
Jourès knew very quickly how to make her place in the big league. Praised on social networks, she also managed to make a good impression in traditional media.
In fact, barely four months after its launch, Jourès was chosen as the editor’s favorite in the Spring 2021 edition of the prestigious Marie Claire Enfants magazine, which is published only twice a year. And that in itself is an exceptional opportunity!
To embody one of the three major decorating themes featured in the spring issue, Jourès’ products were featured on almost an entire page of the print publication. Better yet, it was the only concept store featured in the entire decorating feature. An honor, an unprecedented victory and a success that deserves a round of applause!
Conclusion
By leveraging its network and knowledge in the fields of childcare and parenting, Made in has made its Jourès dream, a reality. And it is through the agency’s various specialties (digital marketing, content creation, SEO, press relations and influence) that the e-concept store has been able to benefit – in record time! – of visibility, excitement and popularity.
The Jourès adventure is still in its infancy, but the baby will soon become big. And there are many ideas to make it prosper! À commencer par son expansion:Starting with its expansion: in 2021, the launch of a North American Jourès platform will be a reality. New brands and designers will be added to the Jourès catalogue. And the website will even be enriched with a blog, full of relevant, useful, informative and qualitative content. Proof that Jourès (powered by Made in) is indeed a paradise for children and a destination for parents!
