This pleasant sensation of the sun on the skin was still very present in the start of the 2022 school year. And then, all your friends are (finally) coming back from vacation, which makes it an ideal time to get together and chat over a drink.
For Quebec beer consumers, these last festive moments outdoors were an opportunity to discover a new beer! We tell you more about this launch…
For this back-to-school campaign, our mission was to introduce the new Carib Premium Lager beer imported from the Caribbean in 473 ml can format to fans here.
Made in strategists recommended an influencer campaign on Instagram and encouraged the use of a media budget to increase brand visibility with a targeted audience.
Photo credits : @etiennejolicoeurThe team worked with 4 lifestyle influencers, lovers of outdoors activities, the beach, and moments of sharing with friends. To aim for notoriety and consideration, Made in has collaborated with:
– One nano-influencer
– Two micro-influencers
– One mid-influencer
In order to increase visibility, the team also recommended different types of content: Reels, carousels and stories (perfect for unboxings!) by capitalizing on the tone, personality and style of each influencer.
The shaky weather in September could have impacted content creation, but that was without counting on the agility of the Made in team. The support provided to content creators has made it possible to be more creative in the production of outdoor content.
With a total coverage close to 260k, this influencer campaign obtained very good results on notoriety. The quality of the content produced has made it possible to achieve a consideration objective with many shares, saves and reactions.
The different atmospheres – at the beach, in an orchard or on a roof terrace – supported the brand image and aroused the interest of the communities.
