How many women have been dreaming of their wedding since their early childhood? Many used to collect photos of their dream dress, of floral arrangements and layer cakes… Pinterest allowed them to switch from analog to digital and collect photos online.
In 2016, 80% of future brides used Pinterest when planning their wedding, and over 38 million boards were wedding-inspired. Made in leveraged this data to create a campaign strategy that was adapted to the platform. This strategy helped spread the message that Aldo has the best selection of shoes and accessories for weddings, whatever your style or taste.
Three influencers created their own Pinterest boards inspired by weddings and incorporating Aldo shoes and accessories with other dreamy wedding elements. Brides loved it: the 3 boards reached over 1.3 million subscribers and obtained over 2 700 repins.
