Babybel is surely one of the cheeses that’s most fun to eat. Who hasn’t played with the iconic red wax casing after having taken a bite of the delicious mild-flavored cheese?
Babybel was looking to promote a new way of enjoying Babybel at snacktime: the mini-fondue. For a limited time, super cups were included in Mini-Babybel nets, so you could easily prepare a microwaveable fondue!
Made in in turned to 8 influencer moms to create innovative and fun content. With their children at the heart of the campaign, delight was key. Made in wrote a fun, imaginative brief that got the influencers’ creative juices flowing and offered creative lines of approach that would allow them to create playful content in which their child would be the star.
The result? Super-creative contents that made hundreds of thousands of super-moms across Canada smile. The campaign generated a total of over 1.4 million impressions and over 28 000 engagements.
