National Bank is a Quebec-based financial institution that combines local know-how with a modern approach designed to meet today’s needs. It balances human accompaniment, digital tools and advantageous banking solutions to provide concrete support for projects large and small. To raise awareness, strengthen consideration for its services and stimulate acquisition among Gen Z, National Bank called on Made in to create an influencer campaign that was deployed in three phases from August to October.
The campaign was divided into the following three phases: first, offering advice and digital tools to help young people realize their projects; second, proposing an activation during the Montreal event Piknic Électronik; third, providing concrete support to young people with an advantageous offer of up to $300 in rebates on account openings, subject to conditions.
@tresduchelleDuring the second phase, the National Bank was present at Piknic Électronik as an official partner and the only banking institution to take part in this not-to-be-missed event of the Montreal summer. In addition to signing one of the festival’s stages, it welcomed festival-goers to its activation stand, inviting them to “augment their look” through a series of immersive experiences: a 360° photobooth, make-up, bracelet-making and temporary tattoos. To extend the experience and discover all the benefits, festival-goers were invited to visit the National Bank website and create content on the spot, while enjoying the summer atmosphere to the full.
Among the five content creators selected for their ability to approach money from a different angle during the different phases of the campaign, @unemployed.bros stood out by sharing their real-life experiences of budget management, demonstrating how it’s possible to reconcile financial discipline with the pursuit of personal dreams. Their approach goes far beyond conventional advice: they offer a credible testimonial that resonates deeply with their audience.
@unemployed.brosTogether with the four other creators, also recognized for their credibility with young people and their authentic approach, relevant financial messages have been delivered, through 31 varied contents, including several vlogs. These publications generated over 411K views and impressions, reaching a combined total of 1.2 million followers, and significantly boosting brand engagement.
To design a tailored strategy aimed at boosting your sales, contact us.
