@monikahibbs
When it comes to awakening the taste buds, Boursin knows how to charm food lovers. Known for its unique taste and creative touch, it remains a source of inspiration for both everyday meals and exceptional moments. Once again this year, Boursin entrusted Made in with showcasing the iconic Boursin Puck through an AWO influencer campaign to inspire Canadian amateur chefs.
The main goal of this campaign was to highlight the versatility of Boursin as an essential ingredient for any dish, at any time, capable of enhancing any recipe, whether it’s a daily meal or a special occasion. The campaign also emphasized the importance of Boursin as a must-have for hosts, capable of transforming the simplest gathering into a memorable experience. There’s nothing better than Boursin to impress your guests, adding a touch of refinement that will leave them speechless.
@andyseastcoastkitchen_To make Boursin a must-have, Made in chose to spark the interest of millennials by recruiting foodie creators, transforming them into brand ambassadors by producing delicious recipe videos every month.
Made in carefully selected creators from both the English and French-speaking regions of Quebec, Ontario, Nova Scotia, and British Columbia, aiming to reach a wide audience. To maximize awareness, 2 TOP creators and 3 MID creators were recruited, each embodying the image of the perfect host or at-home chef. Among them, the creator and nutritionist @libredemanger , who has stood out for her ability to share healthy and creative recipes!
@libredemangerIn total, nearly 69 pieces of content were deployed on TikTok and Instagram, reaching an audience of 1.4M followers. The results speak for themselves: the content generated around 30K interactions, and the awareness goal was far exceeded, both organically and through media, with a total of nearly 27.5M views and impressions, thus greatly enhancing Boursin’s visibility on an impressive scale.
@monikahibbs