Boursin is undoubtedly one of the most beloved French cheeses in Canada. It owes this popularity to its deliciously creamy taste and its crumbly texture, which make it the perfect addition to any cheese platter!
During the 2019 maple syrup season, the brand released its new Apple & Maple flavor for the Canadian market. An audacious and gourmet combination, it was deliciously comforting at this period of the year!
To support the launch, Made in led a campaign with the goal of attracting new customers, increasing purchase frequency and associating the new Apple & Maple flavor to comforting moments with friends. And what is a better occasion than brunch to embody the feeling of a cozy and pleasant moment enjoyed with your loved ones?
Made in selected 5 bloggers and Instagram influencers renown for their appetizing foodie content in order to reach the target audience across Canada.
The result: Inspiring Instagram posts and stories centered around inviting brunch scenes featuring gorgeous-looking tasting platters of Boursin cheese.
Beyond the Instagram content, 3 articles were written and published on the Boursin’s blog, and Marilou from Trois fois par Jour created and published on her blog an original recipe with the new flavor: her “Stuffed baguette with duck confit and Boursin Apple & Maple.”
The imagery created for this campaign was visually attractive to encourage hunger pangs and prompt viewers to recreate the recipes at home, leading to 597 saves and shares.
