During this special time of the year, we all long for a little bit of sweetness by refocusing on what matters to us: moments for ourselves or family time.
The Kiri® cream cheese brand wants to warm the hearts of Canadians with its Kiri® Portions and Kiri® Tub products. Two cheese formats that can be enjoyed at breakfast or on the go, at any time of the day.
Photo credit : @kim_demersThe Kiri® brand offers a cream cheese with a fresh taste and generous texture that delights the taste buds of young and old gourmets alike.
Very popular with our neighbors across the Atlantic, Kiri® aims to make a name for themselves on Canadian soil.
How can Kiri® introduce its products to Canadian consumers and position the brand as a reference for breakfast ?
Photo Credit : @rejeannemartinTo achieve this, Made in strategists developed an influencer marketing campaign in which 6 Canadian parent influencers promoted the brand’s power of kindness, placing Kiri® products as partners for morning bonding moments.
The Made in team also developed an E-PR campaign to introduce the product to 10 Canadian micro-influencers through a personalized experience. The moms received a custom-made box containing bagels and Kiri® to enjoy with their children, as well as t-shirts embroidered with the kids’ names!
Results
With a variety of profiles and a diverse and inclusive representation of influencers, the campaign reached a large audience with a strong interest in families, children and cream cheese.
The 37 pieces of content created reflected the happy moments shared around Kiri® cheese, which definitely increased brand awareness among Canadians.
The positive and engaging comments from the audience contribute to the success of the campaign and place Kiri® cheese as a tasty new choice on the grocery list.
The personalization of the shirts with the children’s first names resonated with the parent influencers of the e-PR campaign, as many publications and stories were generated by this initiative.
A great success for both the brand and the consumers!
