Did you know that choosing dairy products with the Blue Cow logo indicates your support for Canadian dairy farmers and that the product is made from 100% Canadian milk?
This is precisely the mission of our influencer campaign that took place during 2022, aimed at helping Canadians make the right choices when purchasing dairy products.
Credit : monikahibbsMaison Made In was mandated by the Dairy Farmers of Canada to carry out an influencer campaign aimed at encouraging Canadians to cook with high-quality dairy products made from 100% Canadian milk through original and delicious recipes!
Made in set up a campaign with seven ambassadors. For 6 months, they created content showcasing recipes featuring dairy products wearing the Blue Cow logo. The goal was to educate the audience about what the Blue Cow Logo represents, enabling them to make more informed choices when shopping for dairy products.
All the recipes posted by the influencers were also shared on the Dairy Farmers of Canada website to drive traffic to the site.
Millennials and Generation Z have more influence on purchasing decisions than any other segment, and now more than ever, they want to know where their food comes from, how it’s produced, and under what conditions. The Blue Cow logo provides them with the assurance they seek.
Credit : @eve_martelWe recruited seven content creators from across Canada to ensure broad coverage on TikTok and Instagram. These mid and top influencers produced and shared content featuring the Blue Cow logo while creating recipes that included dairy products.
The advantage of collaborating with ambassadors is that over time, they genuinely embody the brand, establishing a strong connection with the audience. As a result, their followers are more receptive to key messages, fostering a valuable bond with the brand, to the extent that some creators produced more content than requested.
Our team adjusted the strategy during each phase of the campaign, offering creative concepts that took into account the behaviors of the target audience, current trends, and the time of year.
The content created was diverse and captivating, with each creator interpreting the concept in their own way. The key messages were well understood and shared by the influencers in their content, leading to highly positive feedback!
Thanks to the team’s expertise and agility, Maison Made in was able to deliver positive results that exceeded the initial objectives!
The campaign resonated well with the content creators’ audiences as they generated a lot of interactions at each phase. This also demonstrates that the selection of content creators aligned perfectly with the campaign’s goals since their audience proved to be active and engaging. Therefore, it is evident that the environmental efforts of the Dairy Farmers of Canada were well received, and the key messages were effectively conveyed.
Presence on both social networks was amplified through a media strategy to achieve coverage and impressions goals via TikTok ads and Meta ads.
