Fizz mobile, the new mobile service provider that’s hyper-fun and hyper-flexible, turned to Made in to develop and deploy a content and influence strategy sharing the benefits of Fizz with its target groups of Montrealers, allophones, and newcomers to the province.
Made in in distilled the three main benefits of the Fizz brand into three main creative themes and recruited Montreal content creators from diverse backgrounds to explore these themes without necessarily talking about Fizz. The campaign lasted several months, showcasing one influencer per week in Fizz’S stories – first with a teaser announcing the collaboration mid-week, then sharing the content created.
The content creators with whom Made in worked for this campaign represented the diversity of Montreal creators and all created colorful photos, in keeping with the visual universe of Fizz. Their content generated interest in the Fizz service, offering among their communities, generating an engagement rate of 4.28% and more than 2 600 clicks on the @fizz_ca tag.
