@kelsikendel
Jouviance is much more than a dermocosmetics brand. A pioneer born of the expertise of dermatologists, it advocates an authentic approach to beauty through vegan and cruelty-free products. To celebrate its 20th anniversary, the brand entrusted Made in with setting up the Skincare Party influencer campaign across Canada. At the heart of this campaign, the 3-in-1 cream was the star product, highlighting the effectiveness of multi-tasking skincare to meet the needs of modern women.
The campaign’s objectives were to significantly increase both brand awareness and consideration. Deployed over a short period, Skincare Party ran from October to November, and was designed to maximize its impact over these few weeks.
Thanks to the talent we represent, which largely reflects the target audience, and our keen understanding of this audience, we have facilitated a connection between the brand and its female consumers, a key asset in achieving the objectives.
@claudiaaguzzoTo bring the campaign to life, four content creators were chosen to create a variety of content around the original concept of a “girl night” at home. Between moments of relaxation, night time routines, beauty tips and product demonstrations, each creation highlighted the benefits of Jouviance dermocosmetic skincare in an intimate, authentic atmosphere. In all, 15 pieces of content were deployed to promote the brand to women aged 40 and over.
@mylittlesecrets_caThe creators succeeded in engaging an audience of 156.7K subscribers, generating 42.2K organic views. To amplify the reach, Made in deployed a media amplification strategy, enabling the campaign to reach an even wider audience with an additional 1.2 million impressions.
To design a tailored strategy aimed at boosting your sales, contact us.
