La Villageoise wine reconsidered its whole brand positioning to become La Villageoise en Cuisine, the partner of choice when cooking with wine.
In order to have a digital presence that matches this new positioning and embraces the codes of social media visual storytelling, La Villageoise en Cuisine tasked Made in to develop a relevant and visually impactful content strategy.
Made in chose to work with a single content creator who successfully dived into the new brand universe and expressed it through original content. The content assets created are in chronic harmony and along seasonal themes, contributing to build a dynamic sense of rhythm through the year.
The new content assets have helped the social media account evolve and grow in concrete terms, leading to an increase in followers as well as interactions.
