This campaign was born out of an insight and an objective. The insight: for many women, wearing bright makeup is intimidating. The objective: with the launch of the new Infallible Paints, L’Oréal wanted to reinforce its position as a market leader for bright makeup.
The collection, which includes a line of colorful products for lips, eyes, and cheeks, was created with the intention of inspiring women to start wearing bright colors.
To bring this message to life, Made in recruited 47 influencers of varied styles and ethnic backgrounds, who created almost 300 posts with a very high average engagement rate. Each created posted multiple contents to make sure their audience was exposed to the campaign’s key message more than once. A contest generated additional engagement, and the content posted by the winners boosted the campaign’s total reach.
Across all of the published content, the key message stayed clear and coherent: all women can dare to try bold colors. The engagement generated by the posts is the concrete proof that this message was heard loud and clear by the target.
