Mito is a Quebec-based sushi brand that blends Japanese tradition with a modern lifestyle. Its approach relies on fresh, local, quality ingredients to offer convenient, accessible options perfectly suited to everyday life. To celebrate its 20th anniversary and reinforce its reputation, Mito Sushi entrusted Made in with the creation of an event designed to reintroduce its classics to the Quebec press and influencers. At the heart of the event were Mito Sushi creations and KIN products, offering a culinary experience of discovery and tasting.
The event took the form of a summer party on our terrace, offering an immersive experience to celebrate the last outdoor moments of summer. The evening unfolded in a friendly, festive atmosphere, where DJs, bubbles and sushis contributed to a gourmet experience. In addition to the tastings, a cooking demonstration hosted by Mito Sushi chef Lan and Laurence Bergeron (nutritionist, content creator and foodie) immersed guests in the brand’s unique universe, showing them how to recreate the Mito Sushi taste experience at home, with an emphasis on accessibility and speed. To round off the evening, each guest received a gift bag featuring the brand’s must-haves.
@libredemangerA targeted list of content creators and culinary journalists was carefully curated to maximize the event’s reach and highlight the brand’s 20 years of expertise. Among them, 13 creators shared 26 pieces the very same evening, generating a first wave of spontaneous and authentic organic content around the brand directly reflecting the experience.
Following the event, the conversation around Mito Sushi continued beyond the evening. Trays of sushi were sent to three editorial teams and five journalists who were unable to attend, extending the discovery of the brand.
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