Made in asked 10 Belgian Youtubers to challenge one of their friends to a Double Lick Race: who would finish licking off the cream of a Double Stuf Oreo first? The loser had to suffer a consequence – but whether they won or lost the challenge, everyone finished it with a smile. The Youtubers’ subscribers could also try the challenge for themselves at home, and enter a contest to win 1 year of Oreos!
The campaign had a total reach of 1,7 million, and more than 800 000 video views. The campaign generated over 100 000 interactions, for a total engagement rate of 9,94%.
