For a second consecutive year, PanOxyl entrusted Made in to lead its influencer marketing and ePR campaigns. Having entered the Canadian market in 2023, the brand, recognized by dermatologists for its anti-acne products, aimed to continue building brand awareness and purchase intent in Canada.
As part of this initiative, Made in developed a targeted strategy combining paid collaboration content with beauty creators and gifting ePR campaigns. The goal was to strengthen PanOxyl’s visibility in Canada. The results speak for themselves: over 1 million organic views generated from the paid campaign, along with an additional 1 million organic views driven by the ePR/gifting program.
@rozii.iiiRunning from March to August, the campaign showcased PanOxyl’s new anti-acne spray, suitable for everyone (including athletes) while focusing on two major moments: back-to-school and prom season, times when confidence matters most. The paid campaign effectively reached the target audience of teens, young adults, and men and women with acne-prone skin, using content tailored to their needs and concerns.
@thisguyabdullah
At the same time, the gifting program gave carefully selected creators the freedom to express their creativity and authenticity, resulting in engaging and genuine content.
@pierremarc_In total, no fewer than 81 videos were produced by 55 creators on TikTok and Instagram, ensuring continuous brand presence and maximum reach throughout the campaign, with a combined audience of 7.4 million followers.
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