The villages dotted along the Amalfi Coast, the cuisine of Bologna, the ruins of Ancient Rome, the gondolas of Venice… Italy is truly a place worth dreaming of.
Peroni, Italy’s best-selling beer, was looking to consolidate its market share in Canada. To do so, they wanted to strengthen their image as a premium brand, and better illustrate their brand values of Italian-style elegance and refinement.
Made in capitalized on each aspect of the Peroni brand universe: the product, the sense of style, sophisticated places, and Italy-inspired lifestyle moments.
An all-encompassing strategy was deployed throughout 2018, including social media management, five Peroni Aperitivo events, a brand partnership with the Rogers Cup, and the launch of the new 250ml Piccola format.
Peroni’s 2018 year-long social media strategy reached 2.7 million people with 3.6 million impressions and more than doubled the number of people followinge Peroni on Instagram.
