Since seal meat is naturally rich in protein, low in cholesterol, and doesn’t contain any sugar,SeaDNA jerky is an ideal option for athletes and people with an active lifestyle.
Made in was tasked with increasing awareness of the jerky which, like all otherSeaDNA, products, is a seal derivative.
Made in in selected well-known Quebec athletes to highlight the SeaDNA products in their daily athlete life through the creation of content on social networks.The 5 athletes participating in the campaign were UFC and MMA fighters, Olympic medalists and World Top 10 athletes, pro snowboarders and pro football players.
By asking the athletes to post on Facebook and Instagram, Made in made sure to maximize reach and engagement, which was 2 percentage points higher than the health and well-being industry standard.
