Two years in a row, Ville de Laval called on Made in to design and deploy two complementary influencer campaigns, both focused on reducing its environmental footprint. Laval has thus established itself as a committed player in the green transition, with the aim of raising awareness of the actions it is deploying to enable citizens to adopt a greener lifestyle.
The first campaign, launched in September, highlighted the sustainable transportation options available in Laval: electric bikes, regular bikes, scooters, car-sharing, walking and public transit. Designed to motivate civic engagement, it was carried by four local creators with deep roots in their communities and recognized for their commitment to the environment, making the message concrete and credible.
The campaign generated an engagement rate of 4%, a result that reflects the relevance of the message and the selection of content creators. On this type of issue, awareness is an asset, but it’s the resonance with the audience that really makes the difference, and this translates directly into engagement.
@emileroymtlThe second campaign, again aimed at raising environmental awareness, this time focused on simple ecological gestures to be incorporated into everyday life: saving water, participating in organic waste collection and rethinking mobility. Deployed from September to October the following year, it was brought to life by three committed content creators.
@bravo_maudeIn total, the creators brought the two campaigns to life through 19 original pieces of content, helping to share the key messages in an authentic and engaging way. Together, with their 850K followers, they generated 273K organic views and impressions.
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