The new VRAK channel was looking to share its new, fun, edgy, trendsetter, and unifying iteration with 12-25 year olds in Quebec. To do so, Made in set up collaborations between Youtubers and stars of the new VRAK shows – a cross-over between traditional and new media that surprised fans in the best possible way!
Youtubers and actors paired up to create original and interesting videos inspired by both the new VRAK programming and Youtube trends: fashion advice, teenage anthems, embarrassing storytimes…
Made in developed a discoverability strategy for each video’s end card, contributing to increase the overall amount of views for each video, and helping each Youtuber’s subscribers discover more new VRAK shows. Ultimately, 66% of total views came from 13-24 year olds.
