We often talk about Twitter, Facebook or Instagram. But what about Pinterest? Pinterest now has over 70 millions users and is a must if you’re looking for inspiration. This social network is also very effective to bring visibility to your brand or your blog. Here are 5 tips to maximize your use of this social network.
When arriving on your Pinterest page, this is the first thing we see. Add your photo, a description of your business or of your blog with a link: Pinterest can redirect a large number of users to your website and / or blog. Remember to look after your description: think “keywords”, without forgetting a single information. The more your profile is complete, the more you will be taken seriously by users.
To be followed, do not hesitate to follow people that interest you. You like their content? Pin it or leave a comment. The more you interact, the more your community will interact with you. This is a great way to get noticed. In addition, pin content regularly without spamming your subscribers. Because the strength of Pinterest is the multitude of photos on its platform, so refresh your photos on a regular basis.
As we told you before, you can re-pin photos, but what is most likely to be shared and become viral is the original content. And in this case, the size and the name of your photos are important. For example, the finish look is such prettier when photos are vertical. There is no size limit in length, however, the recommended width is 554px. If your pictures are not that size, no problem, use Canva. Canva allows you to create custom images for your various social networks, included Pinterest. Also remember to pin the content of your blog or website (write a new description if necessary) regularly.
In terms of SEO, the legend of your images is very important. Like all other social networks, you can add hashtags (maximum 3). Be concise but precise. And as for your description, think “keywords”! However, if your photo requires explanation, try not to exceed 500 characters in order to facilitate the reading for your subscribers.
Important thing to be a pro and attract new subscribers every day (yes, we believe in it), pining must become a reflex, a second nature, no less. To do this, install the Pinterest widget in the bar of your browser. This will then make your photos ‘pinable‘. You can also change the ‘ Pin it ” button design that appears on your photos. The finish look will be more attractive and will make people want to pin your photos. Moreover, consider renaming your photos for your blog or website, especially if your readers has the ability to pin your content. This way, your subscribers will not have to write a new description for your photos.
We told you about it in our previous article: monitoring tools for social networks. Pinterest has a great one that will allow you to not only track your progress, but also to analyze your results. Discover how users use the Pin It button on your website to add pins or how users interact with your pins, regardless of the device they are using.
We will have the chance to welcome at the Campus, which will take place on May 23, a speaker who will introduce you to Pinterest as a source of traffic for your blog or website. So do not forget to Save the Date!
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