To increase the number of views of your blog, it is also interesting to use your archives. Here are 6 simple tricks that will help you take advantage of your old posts.

–       Update your archives – Take a look at Google Analytics and look at the articles that generated a lot of visits. It is quite possible that some links in these articles are no longer working or that certain information present on your posts are now obsolete. So update those articles and then publish them again on your social media. You can also use the annual events: it’s Father’s Day, last year you wrote a memorable (no less) article, well, share it again on this year’s Father’s Day.

–       Pluggin – There’s a WordPress pluggin that allows you to automatically publish your old articles on Twitter. But be careful, the goal of this pluggin is not to spam your readers. You could, for example, publish a maximum of 1 archived article per day.

–      Don’t forget Pinterest – Pinterest can be a great source of traffic. But are your publications “pinable”? Do not hesitate to personalize your Pinterest button. Depending on your blog, remember to adjust your first image to the ideal image format of Pinterest. This can be complicated for a fashion blog, but perfect for a foodie blog.

–       Links in your article – Remember to insert links in your articles. Links that points to your old blog posts. The key is to do it wisely in order to direct the links to articles that are likely to interest your readers.

–       The search bar – Yes the search bar is very important! You do not have one? Add it quickly. You will be amazed by the number of views on your old posts.

–       The archives – It sounds obvious, but it really isn’t the case. Most bloggers don’t have organized archives (an area in the sidebar for example, where you can find all the articles classified by months and year) on their blog. You can often use the research bar on the blog but it’s not easy to find very old articles for example. We can understand that you do not always want your readers to see the wobbly beginnings (if they were) of your blog. But what’s interesting is your evolution, how you got there. It can be very inspiring for your readers.

So here were some tips that will help you optimize your blog archives. If you have other tips, do not hesitate to share them with us in the comment section below.